MDA Issues New PSAs
MDA has issued a new PSA campaign for 2004.
MDA sends PSAs (public service advertisements) to hundreds of newspapers,
magazines and business journals across the country each year, and
receives thousands of free placements. Last year, MDA ads ran in the
Houston Chronicle, Better Homes & Gardens, People and other large
publications.
MDAs new campaigns were released in February and feature Goodwill
Ambassadors and others served by the Association.
A group of ads tagged "I dont have muscular dystrophy, but
Im one of Jerrys kids" aims to raise awareness that MDA is
fighting for treatments and cures for more than 40 neuromuscular diseases,
including the muscular dystrophies.
"In Dreams She Runs" portrays the determined attitude of
children with neuromuscular diseases.
Art Collection Exhibit Slated for Memphis
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"Moon Over Mountains"
by Jason Peck is one of the artworks on exhibit in Memphis.
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The Memphis International Airport in Memphis, Tenn., is hosting an
exhibit of artwork from the MDA Art Collection through April 30. The
exhibit, called Barrier Free: Selections From the MDA Art Collection,
displays 17 works.
The Collections permanent home is at MDAs national headquarters
in Tucson, Ariz., but you can view it at www.mda.org/commprog/art.
The Collection features more than 300 works by children and adults
with neuromuscular diseases.
If you know of a museum or gallery that would be interested in hosting
an exhibit from the Collection, contact Mike Blishak at (520) 529-5349.
MDA and CITGO Team Up Again for Boston Run
Scheduled for April 19, the 2004 Boston Marathon will again bring
together the CITGO/MDA Miracle Marathon Team.
With 60 people already signed up, the team hopes to surpass last
years $180,000 donation to MDA.
A leading corporate sponsor of MDA since 1986, CITGO Petroleum has
raised over $680,000 for MDA through the Marathon teams in the past
five years. President & CEO Luis Marin became an MDA national
vice president in December.
As the worlds oldest and most prestigious annual marathon, the Boston
Marathon is a 26.2-mile footrace that exempts runners who participate
in support of nonprofit organizations, such as MDA, from having to
meet the qualifying time.
For more information, visit www.citgo.com/CommunityInvolvement/MuscularDystrophyAssociation.jsp.
Meet Dianna Smith
Lois West, Heart of Gold, Soul of a Camper
