Roxan Olivas
MDA Vice President — Public Relations
(520) 529-5317
rolivas@mdausa.org

TUCSON, Ariz., Aug. 31, 2012 — There was so much magic on the stage and behind the scenes at the taping of the MDA SHOW of STRENGTH™ at CBS Studios in Los Angeles that it couldn’t all be included in this Sunday night’s three-hour prime-time television special.
The annual Labor Day weekend broadcast that will air Sunday night, Sept. 2, is packed with today’s top entertainers and touching “stories of strength” about families affected by muscular dystrophy and related diseases in an all-new streamlined format.
But there’s more — a lot more. And as a way of saying “thank you” to viewers and the generous public for its ongoing support of MDA, bonus performances featuring Carole King singing “Beautiful” and OneRepublic with their smash hit “Good Life” will be available online at mda.org immediately following the East Coast broadcast Sunday.
Fans of Hot Chelle Rae can see them perform “Whatever”; Alanis Morissette sings “You Learn”; and Gavin DeGraw delivers with his song “Soldier.”
These performers are all generously giving their talent and time to help support MDA’s ongoing mission to fund groundbreaking research that seeks better treatments and cures for muscular dystrophy and the more than 40 muscle diseases covered by the Association.
About MDA SHOW of STRENGTH
MDA SHOW of STRENGTH continues MDA’s Labor Day weekend tradition in a three-hour prime-time broadcast special airing on Sunday, Sept. 2, 8 p.m. ET, 7 p.m. CT. The show will include entertaining performances, celebrity appearances and inspirational “stories of strength” about families affected by muscular dystrophy and related diseases.
Among the celebrities and entertainers scheduled to appear are: Carrie Underwood, Pitbull, will.i.am featuring Eva Simons, Carole King, Paula Abdul, All-American Rejects, Big Bad Voodoo Daddy, B.o.B, Brandy, Luke Bryan, Gavin DeGraw, Hot Chelle Rae, Karmin, Tim McGraw, Alanis Morissette, Khloé Kardashian Odom, OneRepublic and more.
In addition to being broadcast on 150 “Love Network” stations across the country, the show will be streamed on mda.org.
For information on the rich history of the telethon, visit mda.org/about/telethon-history.
About MDA
MDA is the nonprofit health agency dedicated to curing muscular dystrophy, ALS and related diseases by funding worldwide research. The Association also provides comprehensive health care and support services, advocacy and education.
In addition to funding some 300 research teams worldwide, MDA maintains a national network of 200 medical clinics; facilitates support groups for families affected by neuromuscular diseases; and provides local summer camp opportunities for thousands of youngsters fighting progressive muscle diseases.
For the latest research news and information about diseases in MDA’s programs, visit mda.org and follow MDA on Facebook at facebook.com/MDAnational and Twitter @MDAnews.